for The Glenlivet
Building on the success of The Glenlivet Bothy concept at the Speyside The Glenlivet distillery, FDDS was commissioned to create a roll-out version for international markets.
FDDS developed a comprehensive experience package for the mobile Bothy, encompassing drive-to-experience concepts, immersive indoor and outdoor activities, and scouting for ideal locations and trade partners. To deliver a seamless and premium experience, FDDS assembled a team of industry experts to provide a turnkey service, covering project management, prototyping, and the technical development of the architectural elements and setup.
A flexible 360 experience for different markets
Several versions of the Mobile Bothy were crafted to cater to the diverse needs of different markets. Whether aiming to offer a serene Speyside immersion or a dynamic, high-energy experience, FDDS ensured that each version maintained the essence and allure of The Glenlivet brand.