In 2008, we embarked on a forward-looking research project aimed at identifying future business opportunities for Samsung over a 15-year horizon. Our focus was on envisioning the “Future Mega City” and addressing emerging societal challenges.

One thought-provoking concept developed was “Hyper Micro Travel.” This idea leverages nano camera-pills and augmented reality contact lenses, allowing users to travel inside their own bodies for educational, entertainment, and medical purposes.

The comprehensive research and its discursive outcomes were showcased through a compelling movie and an insightful talk during an exhibition in Seoul. This presentation aimed to be provocative while anchored into reality, in order to anticipate meaningful business opportunities for Samsung in the rapidly evolving digital landscape.

Florian Dussopt with Susana Branco, David Dominguez, Mikael Metthey and Joakim Oscarsson